Being Bullish on People Who Are Bullish

Your Best Strategy for 2025

As we get ready to close out 2024 and step into 2025, it’s clear that many business owners are bracing themselves for change — and opportunity. With a new administration coming in, wether you like it or not, change is in the air. Regardless of your politics, I think it’s the perfect time to double down on growth, but with a pragmatic twist: rather than waiting for economic reports to give the green light, consider embracing the wave of optimism around you. Here’s how that simple shift in perspective can be the key to a successful year ahead.

The Power of Economic Sentiment

Recently, I was testing out a new script for our VAs to use for lead ggen and had this short, but thought provoking conversation. I reached out to a potential lead with a message centered around the current economic climate: “With the economy looking stronger, now’s the perfect time to double down on growing your business. Let our VAs handle the day-to-day tasks like video editing, lead generation, and social media, so you can focus on scaling up and making the most of the momentum!”

Her response was refreshingly skeptical: “Do you really believe the media is going to tell the truth about the economy? The economy is not the stock market. Those are two different things.”

Of course, the stock market and the economy are different animals, often moving in different directions. But here’s the thing — whether or not the numbers on Wall Street align with Main Street, there’s value in paying attention to sentiment. My reply to her was simple but honest: “I’m bullish on a significant number of people feeling bullish. That’s a wave I’m expecting to ride regardless of the actual underlying economic fundamentals.”

Why Economic Optimism Is Its Own Opportunity

This exchange got me thinking about the true nature of economic confidence. As business owners, we often want hard facts before we make a move, waiting on official reports, trends, and charts to validate our instincts. But sometimes, it’s the sentiment that matters more than the stats. When people feel optimistic — whether due to political changes, media narratives, or cultural shifts — they tend to spend more, invest more, and, ultimately, create more momentum.

As I said, I see a significant number of people, especially in the small business/entreprenurial space, feeling quite optimistic right now. Which for me translates in more people looking to launch or grow a business, which generally means a boom in work for virtual assistants.

Being bullish on other people’s bullishness might seem a bit unconventional, even cynical. Yet it’s precisely that mentality that can create a substantial opportunity. When people believe things are on the rise, they act accordingly, driving growth, regardless of whether the fundamentals fully support that optimism… in short, they hire more VAs.

Embrace the Optimism and Focus on Growth

The past few years have taught us all about resilience, and 2025 will be a time to capitalize on that resilience by growing our businesses. By leveraging Virtual Assistants (VAs) for tasks like video editing, social media management, and lead generation, business owners can focus on strategic growth instead of day-to-day tasks. This approach not only lightens the load but allows you to seize the moment, doubling down on scaling your business while others are hesitating.

Why Betting on Sentiment Works

At the end of the day, business is often about perception as much as it is about reality. Those who recognize and ride waves of optimism can often pull ahead of those waiting for hard data. Think of it like catching a wave: when the crowd is enthusiastic and the energy is building, you don’t need to know the precise height of every wave. You just need to be in position, paddling hard, and ready to ride.

So, as we close out the year, consider how you can strategically take advantage of the optimism around you. It doesn’t mean ignoring sound judgment or the fundamentals of your business; it simply means acknowledging that the collective outlook often plays a crucial role in shaping market conditions and consumer behavior.

Double Down and Position Your Business for Success

If you’re ready to grow, now is the time. With the right VA team in place, you can manage your current operations and build toward an even bigger 2025. Remember, optimism — even if it’s just sentiment — can be a powerful tool in business. Use it wisely, and position yourself to ride the waves of opportunity in the new year.

Dan Meyer is the President & Founder of Sonic VA, a virtual staffing agency which specializes in matching Filipino Virtual Assistants with American Small & Medium Business clients. Mr. Meyer holds a master’s degree in Education, has over 25 years of business process outsourcing experience and has been a leader in the virtual assistant industry since 2011.

Dan is also an accomplished public speaker and corporate trainer who has personally trained over 10,000 Filipinos in areas such as virtual assistance, data analytics, business process outsourcing and social media marketing & management. Dan’s passion is upskilling the youth with 21st Century skills like graphic design, video editing, & data analytics to empower them for the dynamic job opportunities that lay ahead for millions of Filipinos.