Optimizing LinkedIn
There are over 500 million professionals using LinkedIn today.
There is no other platform or stage anywhere in the world where you can access so many potential customers, influencers and referral sources to launch or grow your business.
I am often asked how an entrepreneur or business owner can can get more value out of their LinkedIn connections. Its really a question that there are few easy answers to. You might get a bunch of messages in your in box promising a quick and easy way to monetize your LinkedIn profile. But they are pretty much all obviously scams or money grabs that will do little to actually benefit you.
With over 18,000 connections, I have built an All-Star profile where I routinely have a reach of thousands of views and touchpoints a week. Getting to that number of connections takes a system and it takes the effort of more than just yourself. Based on my years of success, I have developed a training module to answer that big question. Here are the topic areas of the training:
- LinkedIn & Virtual Assistants
- Know Thy Client, Know Thy Self
- LinkedIn Management Monthly Calendar
- My Tips for Massive LinkedIn Success
- Netiquette 101: The Rules of Cyberspace
- What Data Privacy Really Means
When I launched my first business back in 2011, I quickly appreciated how powerful a tool LinkedIn can be for connecting with industry leaders, speakers, and executives. Being active on LinkedIn allowed me to build my brand, and lead to me becoming one of the most sought after experts on data analytics in Southeast Asia.
As my company was able to consistently tell our story and spread our influence, we became THE name brand in analytics training in the Philippines. Our most successful tool to build our network was with connecting with like minded people by engaging in group discussions and forums. I was able to develop several joint ventures to market my business, get on stages to speak and enjoy consistent media exposure.
Just being on LinkedIn itself, will not open up new opportunities. That takes time. And time is very valuable resource, especially if you are launching or growing a new business. The key to my success was that once I developed a system on how to optimize LinkedIn, I hired a virtual assistant to take over most of the work.
My newest company, Sonic VA, offers virtual staffing solutions to business owners, entrepreneurs and executives including managing and optimizing LinkedIn profiles. We run a series of daily, weekly and monthly tasks to ensure you enjoy a consistent presence on LinkedIn, in your voice, that engages your network of connections for massive success.
Ask me how if you are interested in learning how. Also feel free to offer an suggestions you have that can add value to optimizing LinkedIn.
If you liked this post, check out the video version here:
https://www.youtube.com/channel/UCLCNkK4SAiXYCyOl2eAqQyQ
Dan is the founder of both Sonic Analytics and Sonic VA, which began in 2013 in Manila, Philippines. Sonic Analytics delivers data analysis, business intelligence and data storytelling solutions to small and medium-sized businesses. Sonic VA provides virtual staffing solutions to authors, entrepreneurs, small business owners and public speakers. With over 20 years in big data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan’s virtual assistant business handles over a dozen clients and employees over 100 virtual employees with a wide range of services including social media management, bookkeeping, graphic design and media bookings.
